Free Call Quitline

<div><div class="wrapper-container"><h3>Friends and family</h3><p>Is someone close to you quitting smoking? Your support and encouragement can be very important as they try to quit - and to help them stay quit. Here are some tips on how you can help: </p><div class="wrapper-container"><ul><li>Don't argue with or nag them about their smoking - but support them when they choose to quit.</li><li>Let them know where they can find help and support to quit.</li><li>Suggest going to places where people don't smoke.</li><li>Go walking or exercising with them.</li><li>Be there for them! Sometimes, a person who is trying not to smoke just needs someone to talk to.</li><li>Show them how you deal with stress and boredom without smoking.</li><li>Remind them they will enjoy socialising, eating and exercising much more than before.</li><li>Focus on all the good things about quitting, and their own reasons for quitting.</li><li>Most smokers try several times before they quit permanently - but every quit attempt will make it easier for them to stop smoking next time around.</li><li>Give support and encouragement, even when they have a slip-up. A slip-up is not a relapse - it's just a slip-up.</li></ul></div></div>

Helping Others Quit

<div><div class="wrapper-container"><p> Quitline is committed to working in partnership with health providers to help more New Zealanders become smokefree. Together we can make the goal of a Smokefree Aotearoa by 2025 a reality.
    </p></div><div class="wrapper-container"><h4>Resources</h4><p>Our free national service is available via phone, online and text. For more information on the programme offered by Quitline see the  <a href='/help-to-quit-smoking'>Help to Quit section</a> of the website </p><p>Quitline also has a range of quality  <a href='/helping-others-quit#resources'>smoking cessation resources</a>, available for you to order free of charge through the  <a href="https://www.healthed.govt.nz/" target="_blank" title="Link opens in new window">Ministry of Health’s HealthEd catalogue</a>. Additional resources are also available to download from our  <a href='/help-to-quit-smoking#info-resources'>Info Resources page</a>.
      </p></div><div class="wrapper-container"><h4>Referrals</h4><p> All health professionals can refer patients to Quitline for expert smoking cessation support. Please see information on referring to Quitline for:</p><ul><li><a href='/helping-others-quit#primary-care---phos'>Primary care (PHOs)</a></li><li><a href='/helping-others-quit#secondary-care---dhbs'>Secondary care (DHBs)</a></li><li><a href='#midwives-plunket-other-referrers'>Midwives/Plunket/Other referrers</a></li></ul><p> Quitline is committed to working in partnership. As well as receiving incoming referrals we refer clients out to face-to-face cessation providers for extra support</p></div><div class="wrapper-container"><h4 >Event Case Study - Rātana Pā Whānau Hauora Marquee 2015</h4><p>In 2015, Quitline decided to lead a Whānau Hauora Marquee at the Rātana Pā celebrations and invited other health organisations with an interest in Māori health to participate, thereby offering attendees access to a wide variety of health services and information. Following the event we developed a report to evaluate the success of the 2015 Rātana Pā Whānau Hauora Marquee and offer a case study for how the Hauora model may be used at other events in the future. Click  <a href='/static/info-resources/event-case-study-ratana-pa.pdf'>here</a> to view it. </p></div><div class="wrapper-container"><h4>What Smokers Really Want - videos for nurses and other referrers</h4><p>In October 2014, Smokefree Nurses Aotearoa launched a series of videos called What Smokers Really Want. The videos speak directly to nurses about how they can engage effectively with their patients around their smoking, using real life examples and personal stories.
    </p><p> You can see a video below or find the complete video series  <a href="https://auckland-northland.cancernz.org.nz/reducing-cancer-risk/what-you-can-do/smoking-and-cancer/our-stories/what-smokers-really-want-smokefree-nurses-campaign/" target="_blank" title="Link opens in new window">online.</a></p></div><div class='hc-video'><iframe src='//www.youtube.com/embed/jRNMUMOW67Q' frameborder='0' allowfullscreen=''></iframe></div><div class="wrapper-container"><h3>For general enquiries please contact:</h3><h4>Lower North Island and Southern  regions</h4><p>Brian O’Connell
    <span class='Apple-tab-span'></span><br />027 664 5542   <span class='Apple-tab-span'></span><br />brian.oconnell@homecaremedical.co.nz</p></div><div class="wrapper-container"><h4>Northern
    <span class='Apple-tab-span'></span>region </h4><p>Maryanne Thomson   <span class='Apple-tab-span'></span><br />027 453 2411  <span class='Apple-tab-span'></span><br />maryanne.thomson@homecaremedical.co.nz </p></div></div>

Health Professionals

<div><div class="wrapper-container"><ul><li>Employees who smoke take around 3 x more sick leave than non smokers.</li><li>A smoker taking four 10-minute breaks each day works a month less than a non smoker in the course of a year.</li><li><a href='/static/info-resources/final-smoking-cessation-in-the-workplace-and-what-works-20090529.pdf'>Studies</a> have estimated that smokers can cost employers more than $2,000 per annum.	</li></ul></div></div>

Employers

<div><div class="wrapper-container"><p> Quitcard providers offer face-to-face support for people who want to quit smoking and distribute Quitcards for subsidised nicotine patches gum and lozenges. Quitline administers the Quitcards programme though a contract with the Ministry of Health.   </p><div class="wrapper-container"><h4>Want to become a Quitcard Provider?</h4><p>If you are interested in helping people quit smoking, you may want to become a Quitcard Provider. This means you can distribute Quitcards for subsidised nicotine patches, gum and lozenges. To be a Quitcard Provider you must be smokefree, and must fall under one of the following groups:</p><ul><li>Specialist stop smoking practitioners who have completed the  		<a href="http://inspiring.org.nz/" target="_blank" title="Link opens in new window">Stop Smoking Practitioners’ Programme</a>.		</li><li>People who are eligible to undertake, and complete, the Ministry of Health’s 		<a href="http://learnonline.health.nz/index.php">Helping people to stop smoking e-learning</a>, specifically:		</li></ul><ol><li>Health professionals regulated under the Health Practitioners Competence Assurance Act 2003, excluding pharmacists (see below)</li><li>Medical students (3rd year and above)</li><li>Nursing students (3rd year and above)</li></ol></div><div class="wrapper-container"><p><span >Can Pharmacists become quit card providers?			<br /></span>No. Pharmacists remain unable to become Quitcard providers for the time being. However, the Ministry is currently working on enabling pharmacists to provide subsidised NRT through another mechanism.	</p> For further information email  	<a href="mailto:quitcards@quit.org.nz?subject=Quitcards">quitcards@quit.org.nz</a> or the Ministry of Health at  	<a href="mailto:tobacco@moh.govt.nz">tobacco@moh.govt.nz</a></div><div class="wrapper-container"><h4>Want to order more Quitcards?</h4><p><a href='/helping-others-quit#quitcards'>Click here</a> to go to the online form.	</p><p>PLEASE NOTE: If you are able to prescribe medication to patients you no longer need a Quitcard to prescribe Nicotine Replacement Therapy (NRT). Instead, you can prescribe NRT as you would any other medication (e.g. by using your prescription pad).			</p></div><div class="wrapper-container"><h4>Guide to filling in Quitcards</h4><p>Use the <strong>Guide to NRT Assessment for Quitcard Providers</strong> to help you assess your client’s nicotine dependency and addiction level. The guide includes a section on health considerations and an example of how to fill in a Quitcard.	</p><p> You can download the latest version of the Guide from the Ministry of Health website at  		<a href="http://www.health.govt.nz/publication/new-zealand-guidelines-helping-people-stop-smoking" target="_blank" title="Link opens in new window">The New Zealand Guidelines for Helping People to Stop Smoking</a>. </p></div><div class="wrapper-container"><h4>Linking in with Quitline’s services</h4><p>To support the great face-to-face work you do as a Quitcard provider we recommend that you also let your clients know about  					<a href='/help-to-quit-smoking'>Quitline’s support services</a>. There is no reason why a client can’t use our services as well as receiving cessation help from you. In fact, research has shown that people who use a combination of support tools while they quit smoking have higher success rates. </p></div><div class="wrapper-container"><h4>Free quit smoking resources</h4><p>			A range of free quit smoking resources are available to all Quitcard providers. We encourage you to give all clients a copy of  <a href='/static/info-resources/HE2595_Becoming smokefree.pdf'>Becoming Smokefree</a> to support them on their journey to becoming non-smokers. The  <a href='/static/info-resources/leaflet-on-services.pdf'>Beat the Smoking Addiction Flyer</a> and  <a href='/static/info-resourcesquitline-poster.pdf'>Want to Quit Smoking? Poster</a> are other useful resources. You can find our more about our resources under  <a href='help-to-quit#info-resources'>Help to Quit &gt; Info Resources</a></p></div><div class="wrapper-container"><h4> Any Questions?</h4><p>If you have any other questions about Quitcards please email  <a href="mailto:quitcards@quit.org.nz">quitcards@quit.org.nz</a></p></div></div>

Quitcard Providers


    <div>
  <div class="wrapper-container">
    <h4>New Zealand tobacco control information and organisations:</h4>
    <ul>
      <li>
        <a href="http://www.ash.org.nz/" target="_blank" title="Link opens in new window"
          >ASH - Action on Smoking and Health</a
        >
      </li>
      <li>
        <a href="http://www.cancernz.org.nz/" target="_blank" title="Link opens in new window"
          >Cancer Society of New Zealand</a
        >
      </li>
      <li>
        <a href="http://www.diabetes.org.nz/" target="_blank" title="Link opens in new window"
          >Diabetes New Zealand</a
        >
      </li>
      <li>
        <a
          href="http://www.healthsponsorship.co.nz/"
          target="_blank"
          title="Link opens in new window"
          >Health Promotion Agency</a
        >
      </li>
      <li>
        <a
          href="http://www.health.govt.nz/your-health/healthy-living/addictions/smoking"
          target="_blank"
          title="Link opens in new window"
          >Ministry of Health - Smoking Information</a
        >
      </li>

      <li>
        <a
          href="http://www.heartfoundation.org.nz/"
          target="_blank"
          title="Link opens in new window"
          >New Zealand Heart Foundation</a
        >
      </li>
      <li>
        <a
          href="https://www.health.govt.nz/our-work/preventative-health-wellness/tobacco-control "
          target="_blank"
          title="Link opens in new window"
          >Ministry of Health - Tobacco Control</a
        >
      </li>
      <li>
        <a href=" http://www.stroke.org.nz/" target="_blank" title="Link opens in new window"
          >The Stroke Foundation of New Zealand</a
        >
      </li>
    </ul>
  </div>
  <div class="wrapper-container">
    <h4>Overseas tobacco control information and organisations:</h4>
    <ul>
      <li>
        <a href=" http://www.ash.org.uk/" target="_blank" title="Link opens in new window"
          >ASH UK</a
        >
      </li>
      <li>
        <a href="http://www.ash.org/" target="_blank" title="Link opens in new window">ASH USA</a>
      </li>
      <li>
        <a
          href="https://truthinitiative.org/about-us"
          target="_blank"
          title="Link opens in new window"
          >Truth Initiative - Inspiring Tobacco-Free Lives</a
        >
      </li>
      <li>
        <a href="http://www.tobaccopapers.com/" target="_blank" title="Link opens in new window"
          >UK Tobacco Industry Advertising Documents Database</a
        >
      </li>
      <li>
        <a href="http://www.who.int/tobacco/en/" target="_blank" title="Link opens in new window"
          >World Health Organisation Tobacco Free Initiative</a
        >
      </li>
    </ul>
  </div>
  <div class="wrapper-container">
    <h4>Research:</h4>
    <ul>
      <li>
        <a
          href="http://www.quit.org.au/resource-centre/facts-evidence"
          target="_blank"
          title="Link opens in new window"
          >Quit Victoria (Australia) - Tobacco and Cigarettes Facts and Figures</a
        >
      </li>
      <li>
        <a
          href="http://www.cancer.gov/cancertopics/factsheet/Tobacco/ETS"
          target="_blank"
          title="Link opens in new window"
          >Secondhand Smoke Campaign - Secondhand Smoke Factsheets</a
        >
      </li>
    </ul>
  </div>
  <div class="wrapper-container">
    <h4>Other Help Organisations:</h4>
    <p>
      Sometimes you may be quitting smoking and also need help with other things in your life. The
      organisations below may be able to help you.
    </p>
    <ul>
      <li>
        <strong>Alcoholic Anonymous </strong><br /><a href="tel:0800 229 6757"> 0800 229 6757</a
        ><br /><a href="http://www.aa.org.nz" target="_blank" title="Link opens in new window"
          >www.aa.org.nz</a
        >
      </li>
      <li>
        <strong>Alcohol Drug Helpline </strong><br /><a href="tel:0800 787 797"> 0800 787 797</a
        ><br /><a
          href="http://www.alcoholdrughelp.org.nz"
          target="_blank"
          title="Link opens in new window"
          >www.alcoholdrughelp.org.nz</a
        >
      </li>
      <li>
        <strong>Arthritis NZ </strong><br /><a href="tel:0800 663 463"> 0800 663 463</a><br /><a
          href="http://www.arthritis.org.nz"
          >www.arthritis.org.nz</a
        >
      </li>
      <li>
        <strong>Breast Screen Aotearoa </strong><br /><a href="tel:0800 270 200"> 0800 270 200</a
        ><br /><a href="http://www.nsu.govt.nz" target="_blank" title="Link opens in new window"
          >www.nsu.govt.nz</a
        >
      </li>
      <li>
        <strong>Cancer Helpline </strong><br /><a href="tel:0800 226 237"> 0800 226 237</a><br /><a
          href="http://www.cancernz.org.nz"
          target="_blank"
          title="Link opens in new window"
          >www.cancernz.org.nz</a
        >
      </li>
      <li>
        <strong>Child Matters (child abuse prevention) </strong><br /><a
          href="http://www.childmatters.org.nz"
          target="_blank"
          title="Link opens in new window"
          >www.childmatters.org.nz</a
        >
      </li>
      <li>
        <strong>Citizens Advice Bureau</strong><br /><a href="tel:0800 367 222"> 0800 367 222</a
        ><br /><a href="http://www.cab.org.nz" target="_blank" title="Link opens in new window"
          >www.cab.org.nz</a
        >
      </li>
      <li>
        <strong>Cot Death (Sudden Infant Death) SIDS </strong><br /><a href="tel:0800 164 455">
          0800 164 455</a
        >
      </li>
      <li>
        <strong>Crisis Assessment &amp; Treatment Team (Mental Health)</strong><br /><a
          href="tel:0800 745 777"
        >
          0800 745 777</a
        >
      </li>
      <li>
        <strong>Depression Helpline</strong><br /><a href="tel:0800 111 757"> 0800 111 757</a
        ><br /><a
          href="http://www.depression.org.nz"
          target="_blank"
          title="Link opens in new window"
          >www.depression.org.nz</a
        >
      </li>
      <li>
        <strong>Gambling Helpline</strong><br /><a href="tel:0800 654 655"> 0800 654 655</a><br />
        TEXT 8006 <br /><a
          href="http://www.gamblinghelpline.co.nz"
          target="_blank"
          title="Link opens in new window"
          >www.gamblinghelpline.co.nz</a
        >
      </li>
      <li>
        <strong>Gambling Helpline - Māori</strong><br /><a href="tel:0800 654 656"> 0800 654 656</a>
      </li>
      <li>
        <strong>Gambling Helpline - Vai Lelei Pasifika</strong><br /><a href="tel:0800 654 657">
          0800 654 657</a
        >
      </li>
      <li>
        <strong>Gambling Helpline - Youth "In Ya Face"</strong><br /><a href="tel:0800 654 659">
          0800 654 659</a
        >
      </li>
      <li>
        <strong>Gambling Helpline - Gambling Debt</strong><br /><a href="tel:0800 654 658">
          0800 654 658</a
        >
      </li>
      <li>
        <strong>Healthline</strong><br /><a href="tel:0800 611 116"> 0800 611 116</a><br /><a
          href="http://www.health.govt.nz/healthline"
          target="_blank"
          title="Link opens in new window"
          >www.health.govt.nz/healthline</a
        >
      </li>
      <li>
        <strong>Heart Foundation</strong><br /><a href="tel:0800 863 375"> 0800 863 375</a><br /><a
          href="http://www.heartfoundation.org.nz"
          target="_blank"
          title="Link opens in new window"
          >www.heartfoundation.org.nz</a
        >
      </li>
      <li>
        <strong>Kidsline</strong><br /><a href="tel:0800 543 754"> 0800 543 754</a><br /><a
          href="http://www.kidsline.org.nz"
          target="_blank"
          title="Link opens in new window"
          >www.kidsline.org.nz</a
        >
      </li>
      <li>
        <strong>Lifeline NZ 24 hour Counselling </strong><br /><a href="tel:0800 543 354">
          0800 543 354</a
        ><br /><a href="http://www.lifeline.org.nz" target="_blank" title="Link opens in new window"
          >www.lifeline.org.nz</a
        >
      </li>
      <li>
        <strong>Lifeline - Chinese (Cantonese/Mandarin) </strong><br /><a href="tel:0800 888 880">
          0800 888 880</a
        >
      </li>
      <li>
        <strong>Narcotics Anonymous</strong><br /><a href="tel:0800 628 632"> 0800 628 632</a
        ><br /><a href="http://www.nzna.org" target="_blank" title="Link opens in new window"
          >www.nzna.org</a
        >
      </li>
      <li>
        <strong>Plunket Line </strong><br /><a href="tel:0800 933 922"> 0800 933 922</a><br /><a
          href="http://www.plunket.org.nz"
          target="_blank"
          title="Link opens in new window"
          >www.plunket.org.nz</a
        >
      </li>
      <li>
        <strong>Pharmac - One Heart Many Lives</strong><br /><a
          href="https://www.pharmac.govt.nz/maori/one-heart-many-lives/"
          target="_blank"
          title="Link opens in new window"
          >www.pharmac.govt.nz/maori/one-heart-many-lives</a
        >
      </li>
      <li>
        <strong>Samaritans</strong><br /><a href="tel:0800 726 666"> 0800 726 666</a><br /><a
          href="tel:04 473 9739"
        >
          04 473 9739</a
        ><br /><a
          href="http://www.samaritans.org.nz"
          target="_blank"
          title="Link opens in new window"
          >www.samaritans.org.nz</a
        >
      </li>
      <li>
        <strong>Sids and Kids (Sudden Infant Death Syndrome)</strong><br /><a
          href="tel:0800 164 455"
        >
          0800 164 455</a
        ><br /><a
          href="http://www.sidsandkids.org.nz"
          target="_blank"
          title="Link opens in new window"
          >www.sidsandkids.org.nz</a
        >
      </li>
      <li>
        <strong>Skylight</strong><br />(Supporting children, young people, their family/whānau and
        through times of trauma, loss and grief) <br /><a href="tel:0800 299 100"> 0800 299 100</a
        ><br /><a href="http://www.skylight.org.nz" target="_blank" title="Link opens in new window"
          >www.skylight.org.nz</a
        >
      </li>
      <li>
        <strong>Stroke Foundation</strong><br /><a href="tel:0800 787 653"> 0800 787 653</a><br /><a
          href="http://www.stroke.org.nz"
          target="_blank"
          title="Link opens in new window"
          >www.stroke.org.nz</a
        >
      </li>
      <li>
        <strong>Victim Support</strong><br /><a href="tel:0800 842 846"> 0800 842 846</a><br /><a
          href="http://www.victimsupport.org.nz"
          target="_blank"
          title="Link opens in new window"
          >www.victimsupport.org.nz</a
        ><br /><br />
      </li>
      <li>
        <strong>Warmline Canterbury</strong><br />
        (telephone peer support service for people experiencing mental illness in Canterbury and the
        West Coast) <br /><a href="tel:033798415"> (03) 379 8415</a><br /><a
          href="tel:0800 899 276"
        >
          0800 899 276</a
        ><br /><a href="http://www.warmline.org.nz" target="_blank" title="Link opens in new window"
          >www.warmline.org.nz</a
        >
      </li>
      <li>
        <strong>What’s Up (5-18 yrs)</strong><br />
        (counselling for children and young people)<br /><a href="tel:0800 942 8787">
          0800 942 8787</a
        ><br /><a href="http://www.whatsup.co.nz" target="_blank" title="Link opens in new window"
          >www.whatsup.co.nz</a
        >
      </li>
      <li><strong>Youthline</strong><br /><a href="tel:0800 376 633"> 0800 376 633</a></li>
    </ul>
  </div>
</div>


Useful Links

<div><div class="wrapper-container"><p>In our research pages you'll find an extensive collection of facts and figures relating to smoking, quitting and Quitline. The Quit Group's in-house research teams produced and managed work over several years which has been used throughout the world to offer insights into why people smoke, and how we can help them quit.		</p><p>		 You can find all of the research reports listed under the five main Category Pages links below or in the Full Index list below that: 		</p></div><div class="wrapper-container"><h4> Category Pages</h4><ul><li><a href='/helping-others-quit#research---advertising-and-the-media'>Advertising and the Media</a></li><li><a href='/helping-others-quit#research---factsheets'>Factsheets</a></li><li><a href='/helping-others-quit#research---nrt-and-quitcards'>NRT and Quitcards</a></li><li><a href='/helping-others-quit#research---quitline'>Quitline</a></li><li><a href='/helping-others-quit#research---smoking-and-quitting' >Smoking &amp; Quitting</a></li></ul></div><div class="wrapper-container"><h4> Full Index</h4><ul><li><a href="/static/info-resources/Asian-smokers-full-report-FINAL-20090819.pdf">Asian Smokers 2010 - factsheet</a></li><li><a href="/static/info-resources/FINAL-Pack-Warnings-Evaluation-Post-Survey-full-report-20081113.pdf">Adrian Campaign - hard-hitting ads, graphic pack warnings</a></li><li><a href="/static/info-resources/crayons-tvcs-research-with-children-sept-2014.pdf">Children's Interpretations of the Crayons TVCs 2014</a></li><li><a href="/static/info-resources/Li-and-Grigg-Graphic-Warnings-and-Registrations-to-QL-Letter-TC-20090126.pdf">Graphic Warnings - Do they work?</a></li><li><a href="/static/info-resources/FactSheet_HowDoQuitlineCallersCompareWithTheNZSmokerPopulation_2008Feb.pdf">How do Quitline callers compare with the NZ smoker population?</a></li><li><a href='/static/info-resources/Grigg-Waa-et-al-IAW-Campaign-ANZJPH-20081215.pdf'>It's About Whānau - Targetted Media Campaigns	</a></li><li><a href="/static/info-resources/maori-smoking-tobacco-use09.pdf">Māori Smoking - factsheet</a></li><li><a href="/static/info-resources/Mental-Health-Consumers-and-Cessation-20081031.pdf">Mental Illness and Quitting</a></li><li><a href="/static/info-resources/Perceptions-of-the-safety-and-efficacy-of-NRT-Final-20080617.pdf">NRT - Effectiveness and Safety</a></li><li><a href="/static/info-resources/NRT_Online_20080812.pdf">NRT Online Report</a></li><li><a href="http://www.tobaccoresearch.org.nz/" target="_blank" title="Link opens in new window">NZ Tobacco Research Control Strategy 2009-12</a></li><li><a href="/static/info-resources/FactSheet_QuittingBehavioursOfOlderSmokers_2008Feb.pdf">Older People and Quitting</a></li><li><a href="/static/info-resources/Smoking-PacificPeoples.pdf">Pacific Peoples and Smoking - factsheet</a></li><li><a href="/static/info-resources/FINAL-Pregnant-Women-and-Quitline-Lit-Review-20080428.pdf">Pregnant Women and Quitting</a></li><li><a href="/static/info-resources/Pregnancy-and-Smoking-Report---FINAL-Aug-2008-note-length-when-printing.pdf">Pregnant Women - Using the Quitline</a></li><li><a href="/static/info-resources/NRT-Redemption-Report-Jul-Dec-2007-FINAL-20090420.pdf">Quitcards - Are they being used?</a></li><li><a href="/static/info-resources/NR_-Redemption_20080714.pdf">Quitcards distributed through the Quitline</a></li><li><a href="/static/info-resources/FINAL-Quit-card-providers-analysis-20081124.pdf">Quitcard Providers - Who are they?</a></li><li><a href="/static/info-resources/FactSheet_QuitlineCallersAndDHBs2006_2008Feb.pdf">Quitline Callers and DHBs - factsheet</a></li><li><a href="/static/info-resources/FINAL---NRT-economic-evaluation-Aug-04.pdf">Quitline Evaluation 2004</a></li><li><a href="/static/info-resources/FINAL-REPORT-2007-08-Quitline-Evaluation.pdf">Quitline Evaluation 2009</a></li><li><a href="/static/info-resources/obtain_Quitline_number_2003-2007_20080721.pdf">Quitline - How do people find us?</a></li><li><a href="/static/info-resources/Yearly-Callers-Report-200707-200806.pdf">Quitline Report 2007/8</a></li><li><a href="/static/info-resources/Yearly-Callers-Report-200807-200906.pdf">Quitline Report 2008/9</a></li><li><a href="/static/info-resources/event-case-study-ratana-pa.pdf">Rātana Pā Whānau Hauora Marquee 2015 - Event Case Study</a></li><li><a href="/static/info-resources/Bullen-Howe-et-al-Quitliens-Recruitment-JSC-20080421.pdf">Recruitment into a Cessation Trial via the NZ Quitline</a></li><li><a href="/static/info-resources/evaluationofthesharedcaretrial200415.pdf">Shared Care Trial Evaluation</a></li><li><a href="/static/info-resources/final-smoking-cessation-in-the-workplace-and-what-works-20090529.pdf">Smoking and Quitting in the Workplace</a></li><li><a href="/static/info-resources/Smoking-PacificPeoples.pdf">Smoking and Tobacco - the basics</a></li><li><a href="/static/info-resources/FINAL-Litmus-report-Quitting-Motivations-and-Barriers.pdf">The Tipping Point - Motivations and Barriers (to Quitting)</a></li><li><a href="/static/info-resources/FINAL-2008-09-Txt2Quit-evaluation-report-20090731.pdf">Txt2Quit Evaluation August 2009</a></li><li><a href="/static/info-resources/Referrals-to-Quitlines-Final-20080818.pdf">Why Do People Call Quitlines?</a></li><li><a href="/static/info-resources/Poynter-Bullen-Whittaker-and-Grigg-Young-Callers-to-QL-Apr-08.pdf">Young Callers to the Quitline</a></li><li><a href="/static/info-resources/Youth-focus-group-research-FINAL-20080821.pdf">Young People and Quitting</a></li><li><a href="/static/info-resources/YouthandSmokingFactsheetFeb05.pdf">Youth and Smoking - factsheet</a></li></ul></div></div>

Research

content: <div ><div class="wrapper-container" ><p>Smoking is an expensive habit. Smoking a pack a day costs around $10,800 per year or approximately $208 a week. Thisis based on pack of 20 that costs $29.70 (the average cost in January 2019).</p><p>How much is smoking costing you? <a href='/#savings-calc'>Use this calculator to find out</a>. Simply enter the number of cigarettes per day yousmoke, the amount of cigarettes per pack and the cost per packet. You can also change the calculator for loosetobacco, pipes or cigars.</p></div><div class="wrapper-container" ><p>If you quit it's like giving yourself a pay rise – you can spend the extra money on whatever you choose. You might like to treat yourself to something special with the money you've saved. This is how much extra food you can put in your trolley if you decide to quit smoking.</p></div><div class="wrapper-container" ><div class='hc-image'><img alt='Cost of cigarettes' src='/static/images/pages/cost-tobacco-infographic-2.jpg' /></div><div class='hc-image'><img alt='Cost of cigarettes' src='/static/images/pages/cost-tobacco-infographic.jpg' /></div></div><div class="wrapper-container" ></p><p>When you
    <a  href='/register'>register</a> with our free services, you'll see how much money you've saved via the 'Quit Stats' on your Dashboard every time you login to this website.
  </p></div></div>

Resources

<div><div class="wrapper-container"><p>Call Quitline on <a href='tel:0800778778'>0800 778 778</a> or text <a href='sms:4006'>4006</a> for free advice and non-judgmental support to quit smoking. </p><p>A Quitline Advisor will help to create a quit smoking plan that works for you. The Advisor will help you understand the smoking addiction – you will identify the reasons why you smoke and come up with new ways to cope. You’ll get tips and suggestions on how to beat cravings.</p><p>Many Advisors are ex-smokers themselves and know what quitting is like. We’ll also send you a free Quit Pack with helpful info and a Quit Card. Quit Cards can be taken to your local pharmacy and redeemed to get subsidised nicotine patches, gum and lozenges. We’ll also follow up to see how you are getting on.</p><p>If you've contacted us before and started smoking again, feel free to call or text again. We're here to help no matter where you are on your journey to becoming smoke-free.</p><p><strong>Open 24 hours a day</strong></p><p>We know that cravings can strike at any time of the day or night, so you can contact us 24/7. If you need support during the times you normally smoke or just need help setting a plan for your quitting journey, give us a call on  <a href='tel:0800778778'>0800 778 778</a> or text us on  <a href='sms:4006'>4006</a>. You can also access our supportive blogging community at any time at  <a  href='/community/blogs/all'>community</a>. </p><h4>We have interpreter services for 44 languages</h4><p>If your first language is not English, we can arrange an interpreter to help support you to quit smoking in your native tongue. Forty four languages are covered including Te Reo,Samoan, Cook Island Māori, Tongan, Tokelauan, Mandarin, Hindi, Farsi, Tamil, Dari, French, Filipino and Cantonese. This service is available 24/7.</p><p>To access an interpreter:</p><ol><li>Call Quitline on  <a href='tel:0800778778'>0800 778 778</a></li><li>When the call is answered, let us know you'd like an interpreter and the language you wish to speak in</li><li>It may take several minutes before an interpreter is available</li><li>Once the interpreter is available, theQuitline support call can begin</li><li>All subsequent support calls can be delivered with an interpreter</li></ol></div>

Phone <br/>Support

<div class="main"><div class="wrapper-container"><p>As part of our quit smoking programme we'll send you free texts to support you while you are quitting. The texts will help boost your motivation and offer advice and tips.</p><p>The text service runs for up to twelve months and is suitable for people of any age. If your language preference is Māori we can send you texts in Te Reo. This service is only available to people living in New Zealand, and global roaming charges may also apply if you travel outside the country.</p><p>To sign up for a quit programme and receive motivational texts either  <a  href='/register' >sign up online now</a> call us on  <a href='tel:0800778778'>0800 778 778</a> or text us on  <a href='sms:4006'>4006</a>. </p></div></div>

Text <br/>Support

<div><div class="wrapper-container"><p>Pregnant women are one of Quitline’s priority populations and we offer a specially designed programme to help pregnant women quit smoking. Support is offered throughout the pregnancy and until baby is at least six weeks old. We can also talk to the woman’s partner/family about helping her to quit and making the home smoke-free. <br /><br /> All you need to do is fill in a simple form and forward it to Quitline. Once the form is complete, email to: 		<strong><a href="mailto:referrals@quit.org.nz">referrals@quit.org.nz</a></strong>.	</p><ul><li><a href="/static/info-resources/quitline-referral-form-midwives-apr-2016.docx?la=en">Quitline Referral Form for Midwives</a></li><li><a href="/static/info-resources/quitline-referral-form-apr-2016.docx?la=en">Quitline Referral Form</a></li></ul><h4>What happens when Quitline receives my referral?</h4><p>Your referral will be acknowledged and processed by our Quitline Advisors, who will contact the client within three working days from receiving your referral. We make twoseparate attempts to contact clients. If we are still unable to contact them, we send a letter encouraging them to get in touch, accompanied by quit smoking information (provided you have supplied the person’s address with your referral).</p><p>For enquiries about a specific referral you have made please contact <strong><a href="mailto:referrals@quit.org.nz">referrals@quit.org.nz</a></strong></p></div></div>	

Other Referrers

<div><div class="wrapper-container"><p>Primary care clinicians can refer to Quitline quickly and easily as part of their ABC work, as endorsed by the Ministry of Health’s New Zealand Guidelines To Help People Stop Smoking. 	</p><p>If you use the Medtech or myPractice Practice Management System (PMS) you can refer patients directly to Quitline from your PMS.	<br /><h5>Medtech PMS</h5>If you use the Medtech PMS you can refer patients directly to Quitline using the ‘ManageMyHealth’ menu. This is a quick and easy way to refer as online referral forms autopopulate from patient records and patient READ codes are automatically updated. The referral form takes seconds to complete and is available to all practices using Medtech32 version 19.14 or later, regardless of whether you subscribe to ManageMyHealth or not. You will receive feedback into your ManageMyHealth inbox.		</p><p> For further information on how to refer to Quitline via Medtech see the following guides:</p><ul><li><a href="/static/info-resources/medtech-doublesided-flyerprintsept-2013.pdf?la=en">How to Refer Patients to Quitline via Medtech</a></li><li><a href="/static/info-resources/medtech-howto.mp4?la=en">How to Refer Patients to Quitline via Medtech (video)</a></li></ul><h5>myPractice PMS</h5>If you use the myPractice PMS you can refer to Quitline from the patient record. This is a quick and easy way to refer as online referral forms autopopulate from patient records and patient READ codes are automatically updated. The referral form takes seconds to complete. You will receive feedback into both your myPractice inbox and the patient record. <br /><br /> For further information on how to refer to Quitline via myPractice see the following guide:				<br /><br /></li><li><a href="/static/info-resources/mypractice-flyer-july-2015-new.pdf?la=en">How to Refer Patients to Quitline via myPractice </a><br /><h5>Other ways of referring</h5> If you do not use Medtech, you can refer by filling in a simple form and forwarding it to Quitline to follow up with your patient. Once the form is complete, email to: 	<strong><strong><a href="mailto:referrals@quit.org.nz">referrals@quit.org.nz</a></strong><a href="mailto:referrals@quit.org.nz"></a></strong>.	<br /><br /></li><li><a href="/static/info-resources/quitline-referral-form-apr-2016.docx?la=en">Quitline Referral Form</a><br /><h5>What happens when Quitline receives my referral?</h5> Your referral will be acknowledged and processed by our Quitline Advisors, who will contact the client within three working days from receiving your referral. We make two separate attempts to contact clients. If we are still unable to contact them, we send a letter encouraging them to get in touch, accompanied by quit smoking information (provided you have supplied the person’s address with your referral).	<br /><br /> For enquiries about a specific referral you have made please email <strong><strong><a href="mailto:referrals@quit.org.nz">referrals@quit.org.nz</a></strong></strong></li></ul></div></div>
	

Primary Care PHO

<div><div class="wrapper-container"><p>Secondary care clinicians can refer to Quitline quickly and easily as part of their ABC work, as endorsed by the Ministry of Health’s New Zealand Guidelines To Help People Stop Smoking. To refer to Quitline all you need to do is fill in a simple form and forward it to Quitline to follow up with your patient. </p><ul><li><a href="/static/info-resources/quitline-referral-form-apr-2016.docx?la=en">Quitline Referral Form</a><strong></li></ul></strong><br /> Once your referral form is complete, email to: 				<strong><a href="mailto:referrals@quit.org.nz">referrals@quit.org.nz</a> or fax it to 09 630 4878.</strong><br /><h5>What happens when Quitline receives my referral?</h5> Your referral will be acknowledged and processed by our Quitline Advisors, who will contact the client within three working days from receiving your referral. We make two separate attempts to contact clients. If we are still unable to contact them, we send a letter encouraging them to get in touch, accompanied by quit smoking information (provided you have supplied the person’s address with your referral).		<br /><br /> For enquiries about a specific referral you have made please email <strong><a href="mailto:referrals@quit.org.nz">referrals@quit.org.nz</a></strong></li></ul></div></div>

Secondary Care DHB

Quitcards

<div><div class="wrapper-container"><p>Reports on this page cover basic facts and figures on smoking and tobacco use, plus a range of in-depth studies into who smokes, and why.	</p></div><div class="wrapper-container"><h4><a href="/static/info-resources/mental-illness-research-paper-24-november-2014.pdf">Smoking and Quitting in Persons with Mental Illness</a> (Nov 2014)	</h4><h4><span >This document reviews a series of recent research papers and gives a high level overview of smoking and quitting in persons with mental illness.<br /><br /></span><a href="/static/info-resources/final-smoking-cessation-in-the-workplace-and-what-works-20090529.pdf">Smoking and quitting - in the Workplace</a> (May 2009)	</h4></div><div class="wrapper-container"><p>A summary of literature evaluating workplace cessation programmes to find out what works, what type of workplaces implement them, the different cessation programmes that are used, who delivers the programmes, and the economic costs of programmes. It found that less intensive programmes had higher participation rates, and were also more cost effective than more intensive programmes. Programmes that had higher success rates included those with a mixture of self-help and professional counselling (either in the form of group therapy or telephone Quitlines).</p></div><div class="wrapper-container"><h4><a href="/static/info-resources/Mental-Health-Consumers-and-Cessation-20081031.pdf">Mental Illness and Quitting</a> (Oct 2008)		</h4><p>Although the smoking rate is higher in people with mental illness than the overall population, clinical studies have shown that this group is willing to quit smoking, despite being less likely to access cessation related support.<br /> While it would be ideal to identify a ‘crucial factor’ in cessation treatment approaches that is preferentially beneficial for those with mental illness, in reality many standard treatments are equally efficacious in this population. Additionally, studies have shown that in general, the more intensive the cessation therapy (in terms of time, the number of therapies or the amount of therapist contact time) the more likely it is to be effective.		</p></div><div class="wrapper-container"><h4><a href="/static/info-resources/Referrals-to-Quitlines-Final-20080818.pdf">Why do People Call Quitlines?</a> (Aug 2008)	</h4><p>This review provides an insight into the range of settings known to generate referrals to quitline services worldwide, the characteristics of referral programmes, and the success rates of these programmes in making referrals to a quitline. Research indicates that quitlines are a valuable resource for smokers who would like to quit, however, they are often under-utilised.	<br /> Key messages from the review support the use of proactive referral strategies, linking formally with health services, and targeting smokers at a national and community level.		</p><p><span ><a href="/static/info-resources/Youth-focus-group-research-FINAL-20080821.pdf">Young People and Quitting</a> (Aug 2008)		<br /></span>This report summarise focus group findings from groups held with first-time Quitline callers aged 15 to 24 years. The research aimed to find out about their quitting experiences; their experiences of using the Quitline; and their thoughts on how the Quitline could be more responsive to smokers of their age. Findings drawn from these focus groups may inform a more responsive service to Quitline callers of this age cohort in terms of barriers to quitting, and to using the Quitline.		</p></div><div class="wrapper-container"><h4><a href="/static/info-resources/Pregnancy-and-Smoking-Report---FINAL-Aug-2008-note-length-when-printing.pdf">Pregnant Women – Using the Quitline</a> (Jul 2008)		</h4><p>This report aims to outline how the Quitline could better work with pregnant callers and attract more pregnant women to use the service for support and advice. The report finds that while a desire to minimise the health risks of the unborn baby is the key motivator to quitting among pre-natal maternal smokers, the actual risks to the baby are poorly understood. There is also a very poor understanding of the appropriateness of the use of NRT during pregnancy and when breastfeeding among both pre-natal maternal smokers and health professionals; and there is a perception that the service is not appropriate for pregnant women. This suggests a need to provide more information about the safe use of NRT.</p><p> The research finds there is a lack of cessation support that women receive from their social circle – particularly their partner – and this results in them either choosing to isolate themselves from their social context and quitting, or fearing this isolation, continuing to smoke.</p></div><div class="wrapper-container"><h4><a href="/static/info-resources/FINAL-Pregnant-Women-and-Quitline-Lit-Review-20080428.pdf">Pregnant Women and Quitting</a> (May 2009)	</h4><p>A review of published academic and grey literature looking for ways of encouraging pregnant women to stop smoking by using a quitline service. Factors that contributed to an effective approach supporting pregnant women to quit using a quitline were also investigated. Information is also presented about factors that could hinder a pregnant woman’s referral to a quitline.</p></div><div class="wrapper-container"><h4><a href="/static/info-resources/FactSheet_QuittingBehavioursOfOlderSmokers_2008Feb.pdf">Older People and Quitting</a> (Feb 2008)	</h4><p>Factsheet showing the experiences and quitting outcomes of Quitline callers aged 45 or over.</p></div><div class="wrapper-container"><h4><a href="/static/info-resources/MaoriSmokingFactSheet-Apr06.pdf">Mā</span>ori Smoking (Apr 2006)	</h4><p>Factsheet with numerous facts and figures about Māori smoking including smoking rates, smoking in the home, age breakdowns and so on.</p></div><div class="wrapper-container"><h4><a href="/static/info-resources/FINAL-Litmus-report-Quitting-Motivations-and-Barriers.pdf">The Tipping Point - Quitting Motivations and Barriers</a> (Aug 2005)	</h4><p>This research provides insights and information about quitting that could be used in future media and communications campaigns, and wider strategy and initiative development. The ‘tipping point’ model was used as the foundation for the research analysis. At the tipping point, the downsides of smoking and/or the benefits of quitting outweigh the benefits of smoking, and/or the downsides of quitting.</p></div><div class="wrapper-container"><h4><a href="/static/info-resources/YouthandSmokingFactsheetFeb05.pdf">Youth and Smoking Factsheet</a> (Feb 2005)</h4><p>Factsheet giving in-depth information about youth smoking in New Zealand, statistical breakdowns, information about health effects and nicotine dependence, and use of cessation programmes by youth.</p></div><div class="wrapper-container"><h4><a href="/static/info-resources/Smoking-Tobacco.pdf">Smoking and Tobacco – the basics</a> (Jul 2004)	</h4><p>General information factsheet giving details about tobacco, the health effects of smoking, smoking rates in New Zealand and statistics from the Quitline.</p></div><div class="wrapper-container"><h4><a href="/static/info-resources/Smoking-PacificPeoples.pdf">Pacific Peoples and Smoking</a> (Jul 2004)</h4><p>Factsheet with numerous facts and figures about smoking among Pacific people, including smoking rates, smoking in the home, age breakdowns and so on.</p></div></div>	

Research - Smoking and Quitting

<div><div class='hc-image'><img  alt="Quitline staff member Sonya enjoying a family BBQ outside"  src='/static/images/pages/sonya-outdoors.jpg'/></div><div class="wrapper-container"><p>		Quitline was launched in 1999, offering advice and low-cost nicotine replacement therapy to smokers wishing to quit. Trained advisors can help by giving practical tips and strategies, as well as offering emotional support. These reports look in-depth at Quitline and its services.</p></div><div class="wrapper-container"><h4>2015 -   <a href="/static/info-resources/evaluationofthesharedcaretrial200415.pdf">Quitline Shared Care Trial Evaluation</a></h4><p> In May 2014 Quitline an exploratory project to investigate a shared care approach to improve Māori and Pacific quit rates and increase collaboration between Quitline and face-to-face (F2F) cessation providers.		</p></div><div class="wrapper-container"><h4> 2015 -   <a href="/static/info-resources/event-case-study-ratana-pa.pdf">Quitline Whānau Hauora Marquee - Event Case Study</a></h4><p> In 2015, Quitline decided to lead a Whānau Hauora Marquee at the Rātana Pā celebrations and invited other health organisations with an interest in Māori health to participate, thereby offering attendees access to a wide variety of health services and information. Following the event we developed a report to evaluate the success of the 2015 Rātana Pā Whānau Hauora Marquee and offer a case study for how the Hauora model may be used at other events in the future.		</p></div><div class="wrapper-container"><h4> 2012 -  			<a href="/static/info-resources/quit_group_report_2012.pdf">The Quit Group Environmental Scan</a></h4><p> In May 2012, Allen and Clarke was asked by the Quit Group to undertake an environmental scan to inform <br /> its future strategic direction.		</p></div><div class="wrapper-container"><h4> 2012 -  <a href="/static/info-resources/six-month-survey-full-report-final.pdf">The Quit Group Service Longitudinal Client Survey - Twelve Month Follow-Up</a></h4><p> This is a continuation of the survey below. The aim of this research, which was carried out by Gravitas Research and Strategy Limited, was to measure the effectiveness of the Quitline service. For the first time, the evaluation looked at how all of Quitline’s services including phone, online, blog, text, online coaching and emails, support successful quitting. </p></div><div class="wrapper-container"><h4> 2012 -  	<a href="/static/info-resources/six-month-survey-full-report-final.pdf">The Quit Group Service Longitudinal Client Survey - Six Month Follow-Up</a></h4><p> The aim of this research, which was carried out by Gravitas Research and Strategy Limited, was to measure the effectiveness of the Quitline service. For the first time, the evaluation looked at how all of Quitline’s services including phone, online, blog, text, online coaching and emails, support successful quitting. The main finding was that 24.2% of people who quit smoking with Quitline in the 2011/2012 year were still smokefree after six months. In 2007, the last time a similar evaluation was conducted, the result was 20.9% - a clear improvement to the Quitline quit rate has been achieved. </p></div><div class="wrapper-container"><h4> 2011 -  	<a href="/static/info-resources/TQG---Tax-Survey-Six-Month-Follow-up-Report-5-April-2011.pdf">Tobacco tax increase survey - Six month follow-up</a></h4><p> This survey is a follow-up to October 2010 tobacco tax evaluation. The aim of the 2011 research was to gain  an  understanding  of  the  extent  to  which  the  tax  increase  on  tobacco  is  a  factor  in  influencing quitting  outcomes  in  the  longer  term. The same people who participated in the October 2010 survey were recontacted six months after their registration with Quitline.	</p></div><div class="wrapper-container"><h4> 2010 -  			<a href="/static/info-resources/Tax_increase_evaluation_FINAL.pdf">Tobacco tax increase evaluation - impact on Quitline and Quitline clients</a></h4><p> On 28 April 2010 the Government announced a tax increase on roll-your-own tobacco and factory made cigarettes, with immediate effect. In the period following the tax increase, Quitline experienced a marked upsurge in the volume of callers. This report analyses the effect of the tax increase quit attempts and the impact on Quitline and Quitline clients.</p></div><div class="wrapper-container"><h4> 2010 - Quitline Annual Monitoring Reports</h4><p> Annual Quit service monitoring information. This report includes information on call volumes and quit attempts, as well as gender, ethnicity and age of Quitline, Web and Txt2Quit clients.</p><ul><li><a href="/static/info-resources/Yearly_Callers_Report_200907-201006.pdf">Annual Monitoring Report - Jul 2009 to Jun 2010</a></li><li><a href="/static/info-resources/Yearly-Callers-Report-200901-200912.pdf">Annual Monitoring Report - Jan 2009 to Dec 2009</a></li></ul></div><div class="wrapper-container"><h4> 2010 -  		<a href="/static/info-resources/Asian-smokers-full-report-FINAL-20090819.pdf">New Zealand Asian Smokers 2010</a></h4><p>Full report into the characteristics and use of national Quit services by Asian smokers. Shows how smoking rates vary between different Asian ethnic groups - a growing population which will be of increasing significance in NZ.</p></div><div class="wrapper-container"><h4> 2009 -  			<a href="/static/info-resources/FINAL-2008-09-Txt2Quit-evaluation-report-20090731.pdf">Txt2Quit Evaluation</a></h4><p>Txt2Quit is a service aimed at helping smokers quit, using text messaging. Launched as a three-year pilot programme in June 2008, the service is focused particularly on 16-24 year olds, and is proving especially popular with Māori and Pacific smokers. <br /> In the first year, more than 4,000 people registered with the service. This report is an in-depth analysis of the service looking at who is using it, the way it works, success rates, and ways in which it can be improved.  </p></div><div class="wrapper-container"><h4> 2009 -   <a href="/static/info-resources/FINAL-REPORT-2007-08-Quitline-Evaluation.pdf">Quitline Evaluation</a></h4><p> A new evaluation of the Quitline shows that at least one in five registered users are successfully quit six months after registering with the service, and shows an overwhelming satisfaction with the service with 98% of those who have quit saying they would recommend Quitline to others.</p></div></div>

Research - Quitline

<div><div class='hc-image'><img  alt="Proud grandmother with granddaughter sitting on her lap"  src='/static/images/pages/quitline-web-image-201406-1.jpg'/></div><div class="wrapper-container" ><p>Advertising is an effective method of informing people of the dangers of smoking, and of making them aware of the help available if they want to quit. But there are many different types of advertisement, and many different audiences. These reports look at particular campaigns and their effectiveness.</p></div><div class="wrapper-container" ><h4><a href="/static/info-resources/crayons-tvcs-research-with-children-sept-2014.pdf">Children's Interpretations of the Crayons TVCs - September 2014</a></h4><p>In 2014 Quiltine developed series of TVCs focused on encouraging quitting by showing the negative impact that adults smoking have on children. The campaign responds to the primary research finding that to be effective the advertising needs to be hard-hitting and give an emotionally poignant reason to quit (impact on children). This document reports on a further phase of testing focused on how children interpret the TVCs. This phase of the research (undertaken for Quitline by Premium Research) was intended to identify whether there is a significant risk of the TVCs encouraging children to smoke.</p></div><div class="wrapper-container" ><h4><a href="/static/info-resources/research-summary-report-25-july-2014website.pdf">Research to Support Targeted Smoking Cessation, July 2014</a></h4><p>This document reports on a two-staged qualitative research programme commissioned by Quitline which looks at ways of encouraging people living in high deprivation communities and/or Māori people to quit smoking using mass media. It provides a summary of a two-staged qualitative research programme undertaken with people in the target communities.		<br /><br /> The overall aim of the research was to refresh Quitline’s understanding of how best to develop a communication campaign to target this audience. The first stage was exploratory research, intended to help Quitline increase its understanding of the target audience, how to encourage the audience to quit and how to support the target audience to quit. The research fieldwork was undertaken in May 2014. The second stage of the research tested five draft communication concepts to assess their effectiveness.		</p><p><span ><a href="/static/info-resources/Li-and-Grigg-Graphic-Warnings-and-Registrations-to-QL-Letter-TC-20090126.pdf">Graphic Warnings - Do They Work?</a><br /></span>Graphic warnings on tobacco products were introduced in New Zealand on 28 February 2008 and retailers had up to six months to comply. The warnings cover 30% of the front and 90% of the back of the packaging. Each warning label contains a picture depicting health effect(s) caused by smoking, and is enhanced by a warning message printed in both English and Te Reo Māori. Another positive aspect of the new warnings is a supportive cessation message included on the back of the packaging with the quitline number.	</p><p> The results indicate that the average number of new monthly registrations increased from 1517 before the introduction of the new warnings to 1729. Furthermore, from January 2008 onwards, there was a continuous increase in the percentage of new callers obtaining the quitline number from tobacco product packaging.</p></div><div class="wrapper-container" ><h4><a href="/static/info-resources/Grigg-Waa-et-al-IAW-Campaign-ANZJPH-20081215.pdf">It's about whānau - Targeted Media Campaigns</a></h4><p>This paper assesses the effects among Māori smokers and their whānau (the traditional Māori family unit) of a campaign called It's about whānau which was designed to support Māori smokers to quit smoking. Seventy-eight per cent of smokers and 73% of whānau were able to recall the campaign one year following its launch.	</p><p> The television commercials (TVCs) were consistently rated very believable or very relevant by over half of the smokers who had seen them. More than half of smokers (54%) stated that the campaign had made them more likely to quit. This nationwide mass media cessation campaign developed to deliver a cessation message to indigenous people was received positively by Māori smokers and their whānau and played a role in prompting quit attempts.</p></div><div class="wrapper-container" ><h4><a href="/static/info-resources/FINAL-Pack-Warnings-Evaluation-Post-Survey-full-report-20081113.pdf">The Adrian Campaign - hard-hitting ads, graphic pack warnings</a></h4><p>The Pack Warnings television campaign was designed to complement the introduction of pictorial health warnings on cigarette and tobacco packets in New Zealand. The Pack Warnings TVC campaign (the Adrian ad) was launched at the beginning of June 2008. The objectives of the Pack Warnings Ad Impact Evaluation were to determine the extent to which the Adrian ad reached the intended audiences; the extent to which the intended audiences understood the messages from the Adrian ad; the extent to which the intended audiences perceived the Adrian ad messages were credible; and the extent to which the intended audiences took action as a result of seeing the Adrian ad (eg calling Quitline, quitting smoking, discussing quitting smoking with a health professional).</p></div><div class="wrapper-container" ><h4><a href="/static/info-resources/FINAL-Litmus-report-Quitting-Motivations-and-Barriers.pdf">The Tipping Point - Quitting Motivations and Barriers</a></h4><p>This research provides insights and information about quitting that could be used in future media and communications campaigns, and wider strategy and initiative development. The 'tipping point' model was used as the foundation for the research analysis. At the tipping point, the downsides of smoking and/or the benefits of quitting outweigh the benefits of smoking, and/or the downsides of quitting.</p></div></div>

Research - Advertising and the media

<div><div class='hc-image'><img  alt="A family enjoy a BBQ outside"  src='/static/images/pages/sonya-family1.jpg'/></div><div class="wrapper-container"><p>Below is a series of handy guides offering a factual and brief overview of a variety of subjects.</p></div><div class="wrapper-container"><h4><a href="/static/info-resources/Asian-Factsheet-Jan-2010-Final.pdf">Smoking &amp; Asian Peoples</a></h4><p>Factsheet showing the demography of Asian smokers in NZ, broken down into ethnic groups, plus the use of national quit services by Asian smokers.</p></div><div class="wrapper-container"><h4><a href="/static/info-resources/Smoking-Tobacco.pdf">Smoking and Tobacco - the basics</a></h4></div><div class="wrapper-container"><p> General information factsheet giving details about tobacco, the health effects of smoking, smoking rates in New Zealand and statistics from the Quitline.</p></div><div class="wrapper-container"><h4><a href="/static/info-resources/FactSheet_QuittingBehavioursOfOlderSmokers_2008Feb.pdf">Quitting behaviours of older smokers</a></h4></div><div class="wrapper-container"><p>Factsheet showing the experiences and quitting outcomes of Quitline callers aged 45 or over.</p></div><div class="wrapper-container"><h4><a href="/static/info-resources/maori-smoking-tobacco-use09.pdf">Māori Smoking</a></h4><p> Factsheet with numerous facts and figures about Māori smoking including smoking rates, smoking in the home, age breakdowns and so on.</p></div><div class="wrapper-container"><h4><a href="/static/info-resources/Smoking-PacificPeoples.pdf">Pacific Peoples and Smoking</a></h4><p>Factsheet with numerous facts and figures about smoking among Pacific people, including smoking rates, smoking in the home, age breakdowns and so on.</p><p><span ><a href="/static/info-resources/YouthandSmokingFactsheetFeb05.pdf">Youth and Smoking</a><br /></span>Factsheet giving in-depth information about youth smoking in New Zealand, statistical breakdowns, information about health effects and nicotine dependence, and use of cessation programmes by youth.	</p><p><span ><a href="/static/info-resources /FactSheet_HowDoQuitlineCallersCompareWithTheNZSmokerPopulation_2008Feb.pdf">How do Quitline callers compare with the NZ smoker population?</a><br /></span>A factsheet comparing the characteristics of Quitline callers with the smoker population from the 2006 Census.</p></div><div class="wrapper-container"><h4><a href="/static/info-resources/FactSheet_QuitlineCallersAndDHBs2006_2008Feb.pdf">Quitline Callers and DHBs</a></h4><p>A factsheet showing a breakdown of the characteristics of Quitline callers by the 21 District Health Boards.</p></div></div>

Research - Factsheets

<div><div class='hc-image'><img  alt="Quitline staff member Jordan smiling as he takes a call in our contact centre"  src='/static/images/pages/jordan-contact-centre.jpg'/></div><div class="wrapper-container"><p>Nicotine replacement therapy (patches, lozenges and gum - known as NRT) is an invaluable aid in helping people quit smoking. The New Zealand government offers low-cost NRT through the Quitline and the distribution of Quitcards, which can be exchanged at pharmacies for nicotine products. The following reports look at NRT in general, and its use through the Quitcard programme.	</p></div><div class="wrapper-container"><h4><a href="/static/info-resources/FINAL-Quit-card-providers-analysis-20081124.pdf">Quitcard Providers - Who are they?</a></h4><p>This report analyses the number of Quitcard providers in District Health Boards for the period January 2005 to January 2008. The number of providers increased four-fold, from 267 in 2005 to 1183 in 2008. In 2008 almost half of the providers (47%) were general practices, followed by hospitals (9%) and Māori providers (9%). There were 20 providers per 10,000 NZ smokers in 2008, a significant increase from four providers per 10,000 smokers in 2005. The number of Māori providers more than doubled from 40 to 103.</p></div><div class="wrapper-container"><h4><a href="/static/info-resources/NRT-Redemption-Report-Jul-Dec-2007-FINAL-20090420.pdf">Quitcards - Are they being used? </a></h4><p>The aim of this report is to give an indication of the volume of nicotine replacement therapy (NRT) distributed through Quit Services, between July and December 2007. It also calculates the redemption and redeemer rate of quit cards issued to clients and presents possible reasons for why clients don't redeem their cards. The redemption and redeemer rates were 60% and 74%, both being lower than the three preceding 6-month periods. Findings from the Quitline Evaluation shed some light on why some clients did not redeem their quit cards; 1) they weren't ready (33%); 2) they already had NRT (28%); 3) they didn't get around to redeeming it/were too busy (28%) and 4) were using alternative methods or products to quit (23%).</p></div><div class="wrapper-container"><h4><a href="/static/info-resources/Perceptions-of-the-safety-and-efficacy-of-NRT-Final-20080617.pdf">NRT - Effectiveness and Safety</a></h4><p>Nicotine replacement therapy (NRT) is a proven efficacious and safe aid for smoking cessation. However, initiation of NRT use remains low, and among those who do use the products insufficient dosages and early termination are common. Poor utilisation rates may result from commonly held misperceptions about the safety and efficacy of nicotine and NRT. This review found that the continued under-use of NRT appears to be sourced by negative expectations and safety concerns, which in turn result from knowledge deficits regarding nicotine and NRT products. Prior use of NRT and word-of-mouth appear to be the main formative source of smokers' expectations, and as such facilitating the correct usage of NRT products among those who do initiate use is crucial. Correct usage is more likely when smokers' knowledge about the role of nicotine and the safety and efficacy of NRT is more accurate.</p></div><div class="wrapper-container"><h4><a href="/static/info-resources/NRT_Online_20080812.pdf">NRT Online Report 2008</a></h4><p>The first major survey of Quitline's online nicotine replacement therapy service, introduced in 2007. An in-depth analysis of the service looking at everything from who used it to how they found out about it and how it worked.</p></div></div>

Research - NRT and Quitcards

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Quitline New Zealand

Quitline – Quit Smoking

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