In May 2018 we launched an advertising campaign on TV, radio and social media to promote our new 4006 text service. The TV ad features a man with a young family whose smoker's cough develops into lung cancer.  This TV ad was originally produced in Australia and modified for a New Zealand audience. We would like to acknowledge the gracious support of the Australian Government’s National Tobacco Campaign for allowing us to use this TV ad. They are the original source and the holder of all licence rights.

The key messages in this TV ad are:

  • At any time your smoker's cough can become smoker with lung cancer's cough
  • The time to quit is now
  • Text 'QUIT' to 4006