Our 2014 campaign, called Crayons, shows how children copy their parents and can become smokers at a young age. While the ads feature kids engaging in play-acting and other everyday activities, the focus of the campaign is on the power of the parents' actions. The message is to quit before your kids start.

online ad


For more information about the campaign you can view the campaign background information or market research supporting the campaign. You can also find additional research on children's interpretation of the ads here.

Get in touch and we'll talk about a quit smoking plan that works for you.
Quitline is one of many quitting cessation services dedicated to working with you to break the smoking addiction. With Quitline you have access to:

  • Free advice from trained Advisors (many of whom are ex-smokers) - call us on 0800 778 778 and tell us how we can help you
  • An online blog community with thousands of kiwis who have quit or are quitting
  • Regular support via txt or e-mail