The video diaries campaign featuring Angela Wallace ran from February until June 2010. The series of 11 advertisements follow Angela, a smoker of 25 years, as she attempts to give up for good.

Angela's diaries were unique in a number of ways. They were the first video diaries to specifically portray the role of extended family and Whānau in supporting someone to quit smoking. They also highlighted the way that smoking affected Angela's life in a range of settings, including the many traditional Māori practices which are an everyday part of life for the Wallace Whānau. As with each of the previous video diaries, Angela's story acknowledges the challenges as much as the rewards which come with quitting smoking.