Quitline staff member Sonya enjoying a family BBQ outsideQuitline was launched in 1999, offering advice and low-cost nicotine replacement therapy to smokers wishing to quit. Trained advisors can help by giving practical tips and strategies, as well as offering emotional support. These reports look in-depth at Quitline and its services.
 
2015 - Quitline Shared Care Trial Evaluation
In May 2014 Quitline an exploratory project to investigate a shared care approach to improve Māori and Pacific quit rates and increase collaboration between Quitline and face-to-face (F2F) cessation providers.

2015 - Quitline Whānau Hauora Marquee - Event Case Study
In 2015, Quitline decided to lead a Whānau Hauora Marquee at the Rātana Pā celebrations and invited other health organisations with an interest in Māori health to participate, thereby offering attendees access to a wide variety of health services and information. Following the event we developed a report to evaluate the success of the 2015 Rātana Pā Whānau Hauora Marquee and offer a case study for how the Hauora model may be used at other events in the future.

2012 - The Quit Group Environmental Scan
In May 2012, Allen and Clarke was asked by the Quit Group to undertake an environmental scan to inform 
its future strategic direction.

2012 - The Quit Group Service Longitudinal Client Survey - Twelve Month Follow-Up
This is a continuation of the survey below. The aim of this research, which was carried out by Gravitas Research and Strategy Limited, was to measure the effectiveness of the Quitline service. For the first time, the evaluation looked at how all of Quitline’s services including phone, online, blog, text, online coaching and emails, support successful quitting.

2012 - The Quit Group Service Longitudinal Client Survey - Six Month Follow-Up
The aim of this research, which was carried out by Gravitas Research and Strategy Limited, was to measure the effectiveness of the Quitline service. For the first time, the evaluation looked at how all of Quitline’s services including phone, online, blog, text, online coaching and emails, support successful quitting. The main finding was that 24.2% of people who quit smoking with Quitline in the 2011/2012 year were still smokefree after six months. In 2007, the last time a similar evaluation was conducted, the result was 20.9% - a clear improvement to the Quitline quit rate has been achieved.

2011 - Tobacco tax increase survey - Six month follow-up
This survey is a follow-up to October 2010 tobacco tax evaluation. The aim of the 2011 research was to gain  an  understanding  of  the  extent  to  which  the  tax  increase  on  tobacco  is  a  factor  in  influencing quitting  outcomes  in  the  longer  term. The same people who participated in the October 2010 survey were recontacted six months after their registration with Quitline.

2010 - Tobacco tax increase evaluation - impact on Quitline and Quitline clients

On 28 April 2010 the Government announced a tax increase on roll-your-own tobacco and factory made cigarettes, with immediate effect. In the period following the tax increase, Quitline experienced a marked upsurge in the volume of callers. This report analyses the effect of the tax increase quit attempts and the impact on Quitline and Quitline clients.

2010 - Quitline Annual Monitoring Reports

Annual Quit service monitoring information. This report includes information on call volumes and quit attempts, as well as gender, ethnicity and age of Quitline, Web and Txt2Quit clients.

2010 - New Zealand Asian Smokers 2010

Full report into the characteristics and use of national Quit services by Asian smokers. Shows how smoking rates vary between different Asian ethnic groups - a growing population which will be of increasing significance in NZ.

2009 - Txt2Quit Evaluation
Txt2Quit is a service aimed at helping smokers quit, using text messaging. Launched as a three-year pilot programme in June 2008, the service is focused particularly on 16-24 year olds, and is proving especially popular with Māori and Pacific smokers.
In the first year, more than 4,000 people registered with the service. This report is an in-depth analysis of the service looking at who is using it, the way it works, success rates, and ways in which it can be improved.

2009 - Quitline Evaluation
A new evaluation of the Quitline shows that at least one in five registered users are successfully quit six months after registering with the service, and shows an overwhelming satisfaction with the service with 98% of those who have quit saying they would recommend Quitline to others.